Minimalist Japanese Design. Unique Apparel. Inspired By Nature.

The Concept The Concept

WOMEN

Kimono infused tees

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MEN

Sakura collection

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ORIGINALS ’19

Sakura Collection

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  • Each step we took on our Japanese trip, we're amazed with the nature and kindness of the local people. Life is so much joyful and stress-free with those two elements. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#japan #iamjapana
  • Wandering and wondering in Tokyo's Asakusa. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#iamjapana #tokyo #japan
  • Unisex organic cotton Kimono inspired jumper perfect for those precious Hanami moments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#iamjapana #jumper #apparel #花見
  • Thick and super soft organic cotton tee with Kyoto obi kimono fabric with metallic gold thread. Available in our store in various sizes. Best worn oversize. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#iamajapana #japan #kimono
  • In search of the best Ramen in the neighbourhood. 
Ps. This is a shot of our short collection promo movie - soon out in the wild. 
#iamjapana #ramen #japanesefood #fromlondontotokyo
  • Trying to catch the beam of light. 
#iamjapana #runninginjapan
  • Beautiful Olya, the genius creator behind @blumlich checking Tokyo's Sakura in our kimono jumper.
#iamjapana #sakura #japan
  • This obi kimono 100% organic cotton tshirt in black is a timeless and unique addition to your wardrobe, reminding you of Japan wherever you go. Search for 'ohayo yoru' in our store. 
#kimono #japan #iamjapana