The Concept

When we think of Japan, we feel peace.

That’s why we decided to bring that peace to Europe. To teach ourselves and others what Japan has perfected for centuries. Through our apparel and homeware products we want to promote Japanese philosophy of well-being. Being close with the nature. Having less. Being more.

We believe in conscious shopping. The slow fashion. We don’t do seasonal collections or flagship stores.

This means we can put all our focus on perfecting everlasting, ever trending collection. To close function in simplicity with beautiful Japanese touches. We aim to provide great quality fabrics and forms at a price that reflects the craft and Japanese spirit – not just some fancy logo.